Ham on Wheels / External Reference Architects

06 May of 2015 by

Architects: External Reference Architects
Location: Plaça de Sant Josep Oriol, 8, 08002 Barcelona, Barcelona, Spain
Area: 40.0 sqm
Year: 2015
Photographs: Lorenzo Patuzzo

Interior Architecture, Illustrations And Art Installations: Nacho Toribio, Carmelo Zappulla with Manuel Ateca
Art Director: Chu Uroz
Logo: Forma & Co
Marketing Concept/Client: Albert Castellón

From the architect. What if we combine the best Spanish ham, the best Catalan ‘Coca’ bread and bicycle culture?

We get ham on wheels, premium Catalan fast food within a tiny urban space full of color, aromas and flavors.

The project decomposes the basic ‘ingredients’ of the concept reassembling them into a new spatial experience:

1. The best ham is made by happy pigs. Happy animals who roam freely in their natural habitats. We like to imagine them riding free around Barcelona. This naïve vision is sculpted on to the wall, producing a textured mural.

2. Road markings invade the floor. A signage system that orients the users, provoking a relation between



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